How long does it take a multibillion-dollar technology juggernaut to clone a popular social networking app? The answer: less than two weeks.
I am, of course, talking about Poke, Facebook's clone of Snapchat, the app whose messages self-destruct after 1 to 10 seconds. As many people like to point out, it's perfect for sexting, but there are a lot of other fun and innovative uses for this clever type of messaging.
For all intents and purposes, Poke is almost identical to Snapchat. Snapchat is focused on photos and videos, while Poke adds self-destructing messages and the classic Facebook poke feature to its arsenal. Poke relies entirely on your Facebook friend network, while Snapchat can dig into your contacts and let you share (sexy) photos with strangers.
One key difference: Snapchat already has a loyal user base that sends more than 50 million photos across its network every day, with many of its users teenagers. But Poke is quickly catching up. Within a day of its release, the app rocketed up the iOS charts to become the No. 1 free app in the App Store (it's now at No. 3). Snapchat currently occupies the No. 7 spot.
It's an impressive feat to hit No. 1 in the App Store, even for the world's largest social network. Facebook, unlike other giants, has the ability to quickly approve, build, and release products. The fact that it took just 12 days for this app to become a reality is simply mind-boggling.
Remember when Facebook tried to make a Foursquare competitor? How about the time it tried to make a Groupon competitor, and it went nowhere? The same is true of its Quora competitor (Facebook Questions) and even its Craigslist competitor (Facebook Marketplace).
I could go on and on, but the point is clear: a big company launching a clone can be scary, but it doesn't mean Armageddon. There are two other factors to consider: defensibility and vision.
I am, of course, talking about Poke, Facebook's clone of Snapchat, the app whose messages self-destruct after 1 to 10 seconds. As many people like to point out, it's perfect for sexting, but there are a lot of other fun and innovative uses for this clever type of messaging.
For all intents and purposes, Poke is almost identical to Snapchat. Snapchat is focused on photos and videos, while Poke adds self-destructing messages and the classic Facebook poke feature to its arsenal. Poke relies entirely on your Facebook friend network, while Snapchat can dig into your contacts and let you share (sexy) photos with strangers.
One key difference: Snapchat already has a loyal user base that sends more than 50 million photos across its network every day, with many of its users teenagers. But Poke is quickly catching up. Within a day of its release, the app rocketed up the iOS charts to become the No. 1 free app in the App Store (it's now at No. 3). Snapchat currently occupies the No. 7 spot.
It's an impressive feat to hit No. 1 in the App Store, even for the world's largest social network. Facebook, unlike other giants, has the ability to quickly approve, build, and release products. The fact that it took just 12 days for this app to become a reality is simply mind-boggling.
Big players entering your market doesn't equal Armageddon
Should entrepreneurs just give up on their app ideas, simply because Facebook could eventually clone them and crush them with a billion users? Of course not, and anybody who thinks that Facebook (or any other big company) cloning a startup's product spells Armageddon for that startup doesn't know what they're talking about.Remember when Facebook tried to make a Foursquare competitor? How about the time it tried to make a Groupon competitor, and it went nowhere? The same is true of its Quora competitor (Facebook Questions) and even its Craigslist competitor (Facebook Marketplace).
I could go on and on, but the point is clear: a big company launching a clone can be scary, but it doesn't mean Armageddon. There are two other factors to consider: defensibility and vision.
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